The property purchaser will, of course, have little or no regard to the grandiosity of agent branding and image as they will be looking specifically at property not the selling agent. The property vendor, however, is far more likely to be distracted and influenced by such things and small, hybrid companies such as ours will inevitably be at high risk of being lost in the ether and left undiscovered. To some extent though we see this apparent disadvantage as quite the opposite and very much a positive as it engenders exclusivity. We are a small company and intend to remain so always operating on a low-volume basis and giving a dedicated and bespoke service to our relatively small numbers of trusting clients. Our specialisation (not exclusively but a specialisation nonetheless) is quality property that would ordinarily find itself in the medium to higher price valuation bracket. Just the sort of property in fact that would benefit most from a higher level of dedicated and focused attention.
Geographically speaking we cover the whole of London and the home counties stretching as far west as Reading and as far north as Cambridge. We are perfectly happy in our ability to service these areas and this territory given the way that we work. Our modus operandi is to allocate the relatively low number of instructions that we receive in this our specialist bracket to dedicated associates on a low-volume basis. Typically for example we would not expect to see anything very much higher than five properties per individual with back-up, support systems in place. What we may lack in branding therefore we make up for in a number of other, very important ways.
- We have a combined total of over 100 years property experience in the team.
- We do not have sales targets
- We have time to spend on our trusting and insightful clients
- We have other professional knowledge (including leasehold enfranchisement)
- We work happily together as a coherent team
- We understand the importance of communication and proactivity
If this is what hybrid is then, rather than being a dilution or compromise, you might see this instead as being the best of both worlds. We will let you be the judge.